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Googled : the end of the world as we know it / Ken Auletta.


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Record details

  • ISBN: 9781594202353
  • ISBN: 1594202354
  • Physical Description: xiv, 384 p. ; 25 cm.
  • Publisher: New York : Penguin Press,

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (p. [339]-372) and index.
Formatted Contents Note: Messing with the magic -- Starting in a garage -- Buzz but few dollars (199-2000) -- Prepping the Google rocket (2001-2002) -- Innocence or arrogance? (2002-2003) -- Google goes public (2004) -- The new evil empire? (2004-2005) -- Chasing the fox (2005-2006) -- War on multiple fronts (2007) -- Waking the government bear -- Google enters adolescence (2007-2008) -- Is "old" media drowning? (2008) -- Compete or collaborate? -- Happy birthday (2008-2009) -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google?
Summary, etc.: A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
Subject: Google (Firm)
Internet industry > United States.
Web search engines > United States > History.
Internet searching.