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Once upon a car : the fall and resurrection of America's big three auto makers--GM, Ford, and Chrysler / Bill Vlasic.

Vlasic, Bill. (Author).
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Record details

  • ISBN: 9780061845628
  • ISBN: 0061845620
  • Physical Description: 394 p. ; 24 cm.
  • Edition: 1st ed.
  • Publisher: New York : William Morrow, c2011.

Content descriptions

General Note: Includes index.
Summary, etc.: "The Detroit bureau chief for The New York Times takes readers inside the Big Three U.S. automakers for the rise and fall --and rise again? -- of this quintessentially American industry"-- Provided by publisher.
Subject: Automobile industry and trade > United States > History.
Chrysler Corporation.
General Motors Corporation.
Ford Motor Company.

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